Jaguar

Find all things Jaguar here.

Jaguar is a British luxury car manufacturer known for producing high-performance and luxury cars. Cars such as the XK120 and the XJ6 and E-Type cemented the companies reputation under the ownership of William Lyons.

In 1968, Jaguar merged with British Motor Corporation to form British Motor Holdings, which later became British Leyland. Jaguar’s production was affected by labor disputes and quality control issues, which led to a decline in sales and profitability while the company fought for its independence within the group, finally being privatised in the 1984 before being acquired by Ford in 1989.

During the Ford era, Jaguar introduced several new models, chasing the sales of the German executive car manufacturers. Jaguar was positioned in Fords ‘Premium Auto Group’ along with Land Rover, Volvo, Aston Martin and Lincoln during this period with parts sharing between these marques and more lowly Ford models.

In the 2008 financial crisis, Ford was forced to sell most of its acquired marques, including Jaguar and Land Rover which were both sold to the Indian car manufacturer Tata Motors. They now both sit under the JLR umbrella brand and share parts and development costs.

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